Darren is regionally based in Armidale NSW and holds the position of Chief Marketing Officer at Regional Australia Bank and is also is part of their Executive Management Team. He has enjoyed over 18 years in the marketing and communications industry, having begun his career in the advertising sector with media magnate John Singleton at Singleton Ogilvy & Mather, before moving to the UK where he continued to develop his skills in project management and strategic planning. He has been involved in engineering communications strategies for many famous brands having helped launch products, launch brands or reposition brands to enable them adapt to changing market conditions.
Prior to his current role at Regional Australia Bank, he filled the position of National Advertising Manager at Toyota for the Commercial Vehicles Division in Sydney and has held the position of Group Account Director working with KFC Australia.
Whether it’s at the brand, product or business level, Darren has helped implement meaningful change across a wide range of industry sectors. His creative thinking, business and people management skills are transferable to organisations large and small. He is able to draw on his experience of with working with a number of well-known brands and business leaders to powerful effect, and a huge passion for regional prosperity.